Generating Leads With An Autodialer

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Thursday, June 25th, 2009 Subscribe To Our Feed

It’s no secret that owning an Internet-based business catapults you into the global marketplace, with all the pros and cons that come with joining such a huge market. This means that a valid lead for an interested customer has become perhaps the hottest commodity on the web. Voice broadcasting via an autodialer can help you generate those leads.

Voice broadcasting at its core is simply an automated tool for replacing cold-calling as a sales technique. Using an autodialer, you upload your message to an 800 number, create a series of scripted FAQ responses to common customer questions, and then the voice broadcasting system broadcasts your message to thousands of leads at once. The call recipient can then listen to your message and even interact with your “virtual salesperson” by choosing numbered options on the phone keypad. The autodialer will detect which option was selected and play the appropriate message accordingly. At any point during the message, the potential customer has the option to request a personal call-back from you or one of your sales representatives.

The call-back option is important, because marketing research has discovered that prospective buyers need to be exposed to a sales message multiple times, and have their questions and concerns resolved, before they feel ready to commit. Keeping in touch with a prospective customer will help you develop a relationship. Professional salespeople know that customers want to feel that they have a relationship with their salesperson, that the salesperson understands them and can anticipate their needs and preferences. Business owners who use autodialers paired with autoresponder systems report that they often hear back from interested customers within minutes of broadcasting their message and that many of these contacts result in sales. It’s no wonder that a tool that can do all of this has been generating a lot of buzz!

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