Sony Ericsson

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Sony Ericsson is a joint venture established on October 3, 2001 by the Japanese consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson to make mobile phones. The headquarters of the company are as follows: the head office in London, UK and the incorporated in Sweden. The company has its research and development teams in Sweden, China, Japan, the US, Germany, Pakistan, India, and Great Britain.

The market success recipe for Sony Ericsson mobiles came from the huge experience in communications specific to Ericsson and the highly advanced technologies powered by Sony. As a result both companies stopped producing separate brands for their own mobile phones. Due to their policy and seriousness, by 2008, the company had turned into the fifth largest manufacturer of mobile phones in the world. Sony Ericsson follows companies like Nokia, Samsung, Motorola and LG. The fame, the popularity and therefore the sales gradually increased with the launch of the Cyber-shot and Walkman mobile phone series.

Sony Ericsson’s products include the following: mobile phones, mpbile music devices, wireless systems, wireless data devices, wireless voice devices and hi-tech accessories. The company’s total profit of the overall sales reached the impressive figure of 73 million Euro in 2008. In July 2008, Sony Ericsson had 9,400 employees lead by Nelson Mozol (President), Anders Runevad (EVP) and Carl-Henric Svanberg (Chairman). Sony corporation has half of the company with the other half belonging to Ericsson AB.

As mentioned above, Sony Ericsson started being incredibly successful with cyber-shot and Walkman collections. In 2005, on March 1, the company came up with the K750i incorporating a 2 megapixel camera and W800i, its platform mate, which were the first Walkman cell phones ever produced. The great feature about this phone was the possibility to play 30 hours of music according to the user’s will. In October 2005, the company launched the P990, the first mobile phone based on UIQ 3. The other major achievement that Sony Ericsson had was the Cyber-shot brand, issued in 2005 by the K750.

This was one of the most popular Sony Ericsson phones. Back then, the memory card space was very new, which would explain the success. The difference between the Cyber-shot and the Walkman resides in the media viewing features and cameras which is higher in the Cyber-shot. Sony Ericsson has further developed five of the largest categories of products : the W Walkman series music phones, the Cyber-shot mobiles, the BRAVIA-branded collection, the UIQ smart phone line of mobiles, and the Xperia range of cellulars.

Co-authored by: Cordless Telephone With Answering Machine.

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